The Open Health Initiative was a collaborative project between the CDM & Mindset Foundation. The goal was to create a strategy and web presence to increase understanding and awareness of the Open Health Initiative for both experts and non-experts. We tried to identify the appropriate audiences to be targeted; a style & brand guide; a social media strategy; and creating a website with some degree of interactivity.
Other team members: Patrick Truman, David Acuña, Alana Thorburn-Watt, Melissa Wong
a social awareness campaign
Open Health Initiative
Role: Technical Artist
Technical Direction and collaboration with artists
Organizations' social media analysis
Technical supports in Adobe Creative Suites
Creating website prototypes
Documentation for the team and myself
Working with different organizations in the pharmaceutical industry and arriving at one unified product
Creating as many different interactions as possible for the website prototypes
Trying to create a layout to be a place holder for all the interviews on the website and still look visually appealing
What I learned
I learned how to organize and analyze a huge amount of information from different organizations. I also learned how to create webpages in Java script and HTML5. And even though I didn't focus on social media strategy, I still learned a lot from participating in our team's discussions and brainstorming processes.